INDIVIDUAL INTERVIEW
Moderation of face-to-face interviews amongst the people involved in order to decode the way they think, make choices and form expectations by understanding their individual contexts
The interview guideline may focus to different degrees on the interviewee’s spontaneous reactions, depending on how exploratory the survey pretends to be

FOCUS GROUP AND MINI FOCUS GROUP
Bringing people together so that they can share experiences, working on both conscious and unconscious discussion levels - using projection techniques – to clarify any issue arising

ETHNOGRAPHIC OBSERVATION
To observe how the customer interacts with the product/service – at the point of sale or at home – in order to assess both customers’ practices and satisfaction
The observation is followed by a short face-to-face interview to clarify the attitudes observed

BENCHMARK, DESK RESEARCH
The different methods mentioned above may be complemented by contextual research (Internet, specialist press, etc.)