CONCEPT TEST
To assess the appropriateness for the target group of a new product/service concept

PRODUCT/SERVICE TEST
To assess the appeal for the target group of a new concept, identifying the elements able to set it apart in its competitive environment

TEST OF COMMUNICATION ELEMENTS (name, logo, packaging, advertising, etc.)
To assess understanding, recall and appeal of the communication element – both intrinsically and in regard to competitors – as well as its suitability for the brand image

TEST OF PRODUCT RANGE STRUCTURING AT THE POINT OF SALE
To assess the way the product range is organized and its attractiveness at the point of sale